Blogger e moda

La moda scopre il potere dei blogger. Almeno negli Stati Uniti. A testimonianza della loro importanza vi sono due fatti. Da un lato il passaggio ai posti di prima fila delle sfilate di moda, accanto a giornalisti ed editori delle più blasonate testate specializzate, dall'altro - in maniera circolare - l'attenzione dedicata da un prestigioso giornale come il "New York Times" a questo fenomeno.

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But it is somewhat surprising that designers are adjusting to the new breed of online reporter more readily than magazines, which have been slow to adapt to the demand for instant content about all things fashion. Blogs are posting images and reviews of collections before the last model exits the runway, while magazine editors are still jockeying to feature those clothes in issues that will be published months later.
So it is not without reason that some editors feel threatened, or that seasoned critics worry that they could be replaced by a teenager. The designers and publicists who once quivered before the mighty pens are now courting writers from Web sites that offer a direct pipeline to potential customers. Sure, magazines and newspapers have started their own blogs and tweets, but reading them, you often sense a generational disconnect, something like the queasy feeling of getting a “friend” request from your mother on Facebook.

Più sotto la più mite ripresa da parte del Tg2 (edizione serale) del 26 dicembre