Google acquista AdMob

Google ha acquistato AdMob, un mobile display network, per 750 milioni di dollari, mettendosi così alla pari con AOL, Microsoft e Yahoo! che si erano già mossi verso la costruzione/acquisizione di soluzioni pubblicitarie di questo genere

Susan Wojcicki, VP for product management, and Vic Gundotra, VP of engineering, said on Google's company blog on November 9 that “this acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice.” The deal is expected to close in the next several months, according to Matt Furman, a Google spokesperson.

Google currently offers mobile search advertising to marketers. With the acquisition, it gains AdMob's expertise with mobile display ads and in-application ads.

Source: Google buys AdMob for $750 million - DMNews