Coca Cola e la felicità

Coca Cola continua a cavalcare il leit motiv della pubblicità. Dal film (The happiness facotry) all'esperienza sul campo. Tre "ambassador" selezionati dagli utenti Internet, gireranno infatti il mondo cercando di scoprire cosa fa felice le persone e documentandolo. Come racconta "Mashable":

The winning three-person team will begin their journey on January 1, 2010 and attempt to travel more than 150,000 miles in 365 days, visiting each of the 206 countries where Coca-Cola is sold. On the way, they’ll get to experience the Winter Olympics in Vancouver, the FIFA World Cup in South Africa, and the World Expo in Shangha. Their duty is to engage with local denizens and uncover what makes them happy, openly document and share their experiences online, and complete tasks in each country as determined by online voters.

Più sotto il video promozionale

Coca-Cola Expedition 206 - Project Introduction Video from Expedition 206 on Vimeo.

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